Zuckerberg and Musk prioritize ads over friendships, says EL PAÍS English

The article notes a trend dubbed “enshittification” spreading to social platforms. It argues that Mark Zuckerberg and Elon Musk see user connections as secondary. Both executives are portrayed as focusing on advertising revenue. The piece suggests that friends lists are treated as a nuisance. The emphasis is on maximizing ad impressions. Critics argue this undermines the social purpose of the platforms. The commentary appears in EL PAÍS English. Observers will watch how this stance affects user experience.