YouTube Surpasses Netflix in Global Average Daily Viewing, Reports The Guardian

The Guardian reports a shift in global streaming habits. YouTube has moved ahead of Netflix in average daily viewing. The comparison covers audiences around the world. Average daily viewing measures the time users spend on each platform. YouTube’s lead suggests growing preference for short‑form video. Netflix, known for long‑form series, now trails in this metric. The change could influence advertising and content strategies. Observers will watch how the two services respond.