X launches built-in video editor to push original creator content

X, the social network formerly known as Twitter, has introduced a new video editing feature. The editor is integrated directly into the X mobile app. It is designed to help creators produce original video content. X says the tool aims to reduce the prevalence of stolen reposts. The feature appears alongside the X icon on smartphones. By offering editing tools, X hopes to increase engagement on authentic posts. The move reflects X’s broader strategy to support creator monetization. Observers will watch how the editor impacts content quality on the platform.