X introduces ‘React with Video’ tool to encourage video‑first interaction

Social platform X rolled out a new feature called “React with Video.” The tool allows users to respond to posts using short video clips. X

Social platform X rolled out a new feature called “React with Video.” The tool allows users to respond to posts using short video clips. X positioned the feature as a way to increase video‑first engagement. The launch aims to diversify how users interact on the platform. Existing reaction options are now complemented by video responses. The Eastleigh Voice reported on the addition. X expects the feature to boost time spent on video content. Users can access the reaction directly from the post interface.