Waves Bazaar event in Berlin spotlights India as a global content hub

The Waves Bazaar exhibition took place in Berlin this week. Organisers used the event to promote India’s media and entertainment sector. Participants highlighted Indian studios, creators and technology firms. The showcase positioned India as a hub for global content production. Attendees included international distributors and streaming platforms. Sessions covered trends in digital storytelling and cross‑border collaborations. Officials cited the initiative as part of broader cultural export strategies. Observers will watch how the momentum translates into new partnerships.