VRT Tests AI-Powered Conversational News Formats

VRT has launched an exploration of AI-driven conversational news formats. The initiative aims to make news consumption more interactive. AI technology will generate dialogue‑style presentations of stories. Editors hope the format will increase audience engagement. The pilot will assess listener response and content accuracy. VRT plans to refine the approach based on early feedback. The project reflects broader media interest in AI applications. Success could prompt wider adoption across European broadcasters.