Voters Distrust AI, Yet Campaigns Rely on It Heavily

Artificial intelligence has become a defining feature of the current election cycle. AI-generated images are the most visible sign of this shift to the public. Behind the scenes, campaigns are deploying the technology for deeper strategic work. Campaigns use AI to analyze large volumes of voter data for targeting. The technology also helps craft campaign materials and write custom messages for different audiences. This gap between public opinion and campaign practice raises questions about transparency. Voters express broad skepticism about AI's role in politics. How campaigns disclose or conceal AI use could become a campaign issue itself.