VivaTech 2026 Seoul Pavilion showcases five K‑AI retail startups targeting AI search ecosystem

The Seoul Pavilion at VivaTech 2026 presented a theme of “Preoccupy the AI Search Ecosystem.” Five Korean AI‑driven retail and commerce startups were featured. Each company focuses on leveraging artificial intelligence for product discovery. The exhibitors aim to influence global business and marketing practices. Organizers highlighted the potential of Korean innovation in the AI space. Attendees were invited to explore how AI can transform search experiences. The showcase underscores Seoul’s growing role in international tech events. Observers will watch how the startups scale beyond the exhibition.