Thai Department of Business Development Pushes Herbal Products into Global Wellness Market

Thailand’s Department of Business Development announced a new initiative. The program aims to promote Thai herbs internationally. Officials highlight the growing demand for natural wellness products. The effort includes support for exporters and branding campaigns. Target markets span North America, Europe, and Asia. The department expects increased foreign revenue for local producers. Partnerships with research institutes will ensure product quality. The move aligns with Thailand’s broader economic diversification strategy.