TELUS Digital Teams with Cresta to Deploy AI Agents and Boost Human Support

TELUS Digital and Cresta have entered a partnership to develop AI-driven agents. The collaboration focuses on augmenting human agents with AI assistance. The goal is to improve customer experience across TELUS’s service channels. Cresta will provide its AI technology platform to power the new agents. TELUS Digital will integrate the solution into its existing contact‑center workflows. The partnership is expected to increase efficiency and reduce handling times. Both companies see the move as a step toward more intelligent CX operations. Implementation plans will be rolled out to TELUS customers later this year.