Sundial Media & Technology Group Launches THEIA Creator Marketing Agency, Appoints Pamela Zapata as Head

Sundial Media & Technology Group introduced a new agency called THEIA. THEIA focuses on creator‑driven marketing on a global scale. The launch expands Sundial's service portfolio. Pamela Zapata was named to lead the new agency. Her appointment signals a strategic emphasis on influencer partnerships. The agency will coordinate campaigns for brands worldwide. Industry analysts see THEIA as a response to rising creator economies. The next steps include client onboarding and campaign rollouts.