Starbucks Stores in South Korea Close Early for Mandatory History Training
All Starbucks stores in South Korea shut early on Monday. The closures were for a franchise-wide training session. This training was
All Starbucks stores in South Korea shut early on Monday. The closures
were for a franchise-wide training session. This training was
instituted following a disastrous marketing campaign. Baristas were
required to undergo history lessons as part of the program. The move
aims to address issues stemming from the previous campaign. Staff
across the country participated in the mandatory training. The company
is taking steps to rectify its recent marketing errors. This training
is being implemented across all South Korean locations.