Spotify Explores Adding Live Music Content to Its Platform

Spotify Technology is investigating the inclusion of live music experiences on its service. The initiative follows the company's push to broaden its audio portfolio. Executives see live performances as a way to attract new subscribers. The pilot may involve concerts streamed directly to users. Partnerships with artists and venues are being explored. The move reflects competition with other streaming platforms expanding into live events. Investors will watch how the live content impacts engagement metrics. Spotify plans to evaluate the pilot's success before a wider rollout.