Snap acquires Illumix to accelerate AR glasses development

Snap announced the acquisition of Illumix. Illumix specializes in augmented reality technology. The deal is intended to strengthen Snap's AR glasses program. Snap has previously hinted at hardware ambitions. Illumix's tools could enhance interactive user experiences. The acquisition follows a trend of social platforms expanding hardware. Analysts view the move as a push to compete with rivals. Snap plans to integrate Illumix's technology into future products.