Sky Competitor Relaunches Free UK Home TV Service with Major Upgrade

A company competing with Sky has reintroduced a free TV service for UK homes. The service now includes a substantial upgrade to its offering. The announcement was reported by the Daily Express. The upgrade aims to improve the viewing experience for subscribers. The free service targets households seeking cost‑free entertainment. The provider positions the upgrade as a competitive advantage. Industry observers note the potential impact on Sky’s market share. The development signals intensified competition in the UK TV market.