Samsung Rolls Out MicroRGB Digital‑Out‑of‑Home Campaign on Iconic Global Landmarks

Samsung has launched a new digital‑out‑of‑home (DOOH) initiative featuring its MicroRGB technology. The campaign places vibrant displays on well‑known landmarks around the world. MicroRGB promises higher colour accuracy and brightness for outdoor advertising. Samsung’s effort aims to showcase the technology’s capability in high‑visibility settings. The installations target major cities, turning cultural sites into dynamic brand canvases. Industry observers note the move underscores the growing importance of immersive DOOH media. The campaign is part of Samsung’s broader strategy to lead in visual display innovation. Viewers can expect the illuminated landmarks to remain active throughout the promotional period.