Question raised over AI-generated World Cup ads

A piece in 36 Kr asks whether World Cup advertisements are produced entirely by AI. The inquiry reflects growing curiosity about AI's role in marketing. It notes the prevalence of sophisticated digital content during the tournament. The article does not confirm the extent of AI involvement. Observers are watching for signs of automated creative processes. The question highlights concerns over authenticity in sports advertising. Brands may need to disclose AI usage to maintain consumer trust. The discussion points to broader debates on AI in media production.