OOH, OTT and CTV emerge as key revenue drivers, analysis says

The media landscape is shifting toward diversified platforms. Out‑of‑home (OOH) advertising continues to attract brand spend. Over‑the‑top (OTT) services are generating increasing subscription revenue. Connected TV (CTV) offers advertisers targeted audience reach. The article outlines how each format contributes to overall earnings. It highlights the interplay between traditional and digital channels. Radioworld.com notes that businesses are adapting strategies accordingly. Industry watchers will monitor how these drivers evolve in the coming year.