New York Requires Ads to Identify AI‑Generated ‘Synthetic Performers’

New York has introduced a rule targeting advertising content. The regulation mandates that any ad featuring AI‑generated synthetic performers must carry a clear label. The label must identify the performer as synthetic and indicate its AI origin. The rule aims to prevent consumer confusion about the nature of the talent. Advertisers will need to update creative assets to comply. Enforcement will be overseen by the state’s consumer protection agency. Non‑compliant ads could face penalties or removal from media platforms. The policy reflects growing concerns over deep‑fake technology in marketing.