New Jersey bans grocery stores from using shoppers' personal data to set prices

New Jersey enacted a law prohibiting grocery stores from using shoppers' personal data to determine prices. The ban aims to prevent price discrimination based on consumer information. Retailers must rely on standard pricing methods without personal data inputs. The legislation reflects growing concerns over data privacy in retail. Enforcement will be overseen by state consumer protection agencies. Violations could result in penalties or corrective actions. The rule may influence other states to consider similar measures. Consumers can expect more transparent pricing practices in New Jersey stores.