Netflix to launch new function in South Korea

Netflix, the world’s largest online video platform (OTT), announced a new feature rollout in South Korea. The company plans to introduce the function in the coming month. The move follows Netflix’s ongoing expansion of localized services. South Korean users will gain access to the added functionality. Details of the feature have not been fully disclosed by Netflix. The launch reflects Netflix’s strategy to deepen market penetration. Industry observers see the rollout as a response to competitive streaming options. The upcoming release will be monitored for user adoption rates.