Netflix expands into short-form video through new publisher deals with Variety and others

Netflix, traditionally known for long-form streaming series and movies, is moving into short-form video. The company announced a set of publisher agreements to create bite-size content. Variety is among the first partners named in the new deals. Additional unnamed publishers will also supply shorter videos for the platform. The agreements aim to broaden Netflix’s content library with quick-watch formats. This shift reflects growing audience demand for concise, mobile-friendly media. Netflix hopes the short-form offerings will attract viewers who prefer brief content. A Netflix logo on a Warsaw building underscores the brand’s global expansion.