Modern PR Spam Mirrors Early‑2000s Email Spam, Analysis Shows

A new analysis draws parallels between current PR spam and early‑2000s email spam. The study notes similar mass‑mailing techniques used to promote products. Researchers point out that both rely on high‑volume, low‑targeted outreach. The comparison highlights how PR tactics have evolved yet retain old habits. Data shows a resurgence of unsolicited press releases flooding inboxes. Industry observers warn that the trend could erode trust in legitimate communications. The report suggests tighter standards and better filtering to curb the spam. Stakeholders are urged to adopt clearer disclosure practices moving forward.