Meta Launches Dedicated FIFA World Cup 2026 Features on Instagram, WhatsApp and Facebook

Meta has rolled out new football‑themed features ahead of the 2026 FIFA World Cup. The tools are available on Instagram, WhatsApp and Facebook platforms. Features include stickers, augmented‑reality lenses and match‑day filters. The launch aims to increase fan engagement during tournament events. Users can apply the assets to posts, stories and chat conversations. Meta coordinated the release with official World Cup branding guidelines. The company expects high usage across its global user base. The initiative reflects Meta’s strategy to capitalize on major sports moments.