Meta launches AI creator assistant on Facebook platform

Meta announced the rollout of a new AI creator assistant on Facebook. The tool is designed to help users generate posts, images and videos more easily. It integrates directly into the Facebook app and is accessible to creators of all sizes. Meta says the assistant leverages its internal AI research to suggest content ideas. The feature is being introduced as part of a broader push to expand AI services. Early testers reported faster content production and higher engagement rates. Meta plans to refine the assistant based on user feedback over the coming months. The launch underscores the company’s effort to keep Facebook competitive in creator tools.