Mastodon turns to newsletters to rejuvenate the open social web

Mastodon, the decentralized social network, announced plans to add newsletter functionality. The move aims to help revive activity on the open social web. Newsletters will allow users to curate and distribute content directly to followers. The feature is being positioned as a tool for community building. A visual of the Mastodon icon appears on a smartphone screen in promotional material. Mastodon hopes newsletters will attract both existing and new users. The rollout will be tested on select instances before wider release. Observers will monitor whether the addition improves user retention and growth.