Li‑Ning signs Stephen Curry partnership to expand sportswear and sneaker presence in U.S. and China

Chinese sportswear brand Li‑Ning announced a partnership with NBA star Stephen Curry. The deal covers the development of sportswear and athleisure lines. It also includes the opening of retail stores in the United States and China. The collaboration aims to raise Li‑Ning’s profile in the global sneaker market. Curry’s involvement brings high‑profile endorsement to the brand. The agreement follows a trend of NBA players aligning with Chinese manufacturers. Li‑Ning hopes the partnership will boost sales and brand recognition abroad. Industry watchers will monitor consumer response to the new product launches.