LeoVegas Completes Shift to Proprietary Sportsbook Platform in Sweden

LeoVegas Group has completed the transition to a proprietary sportsbook in Sweden. The shift moves the betting platform from third‑party providers to in‑house operation. Completion marks a milestone in the company’s expansion strategy. Operating its own sportsbook allows LeoVegas to control product features and pricing. The change is expected to enhance the user experience for Swedish customers. Industry observers note the move could improve profit margins for the group. LeoVegas will now focus on integrating the platform with its existing services. The development positions the company for further growth in the European market.