LEGO and Pokémon launch major screen‑free collaboration

LEGO and Pokémon have announced a major collaboration that avoids screen use. The partnership will produce physical building sets featuring Pokémon characters. Both brands emphasize creative, hands‑on play without digital devices. The product line targets children seeking imaginative, screen‑free experiences. Retail rollout is planned for multiple markets, though exact launch dates are pending. The collaboration aligns with broader trends favoring offline play in a digital age. Fans of both franchises anticipate collectible items and themed accessories. Observers will watch consumer response and potential extensions of the partnership.