'Knockoff' Extension Conceals Sketchy Amazon Brands

A browser extension called “Knockoff” has appeared on the market. The add‑on is reported to hide Amazon brands that are considered sketchy. It works by filtering product listings that match certain criteria. When active, shoppers see fewer items from the flagged brands. The extension aims to give users a cleaner browsing experience. It is available for browsers that support typical extensions. The tool’s approach has raised discussion about marketplace transparency. Analysts will watch how the extension affects consumer exposure to dubious sellers.