K‑Culture and K‑Pop Fandom Energize Colombia Election, Left‑Wing Candidate Uses “OPPA” and “I Love You” Tactics

The Colombian presidential race has seen an unexpected cultural influence. A left‑wing candidate has tapped into the popularity of Korean pop culture. Campaign rallies feature slogans such as “OPPA” and “I Love You.” The strategy aims to attract young voters who follow K‑pop fandoms. Organizers have displayed K‑culture imagery and music at events. Analysts note the approach reflects a broader trend of pop culture in politics. Critics question whether the tactics distract from policy debates. The campaign plans to continue leveraging Korean entertainment references throughout the election season.