JioStar Expands AI-Generated Content After Mahabharat Success

Business Standard reports that JioStar is increasing its investment in AI‑generated programming. The move follows the strong audience response to its Mahabharat series. JioStar plans to develop more shows created with artificial intelligence tools. The strategy aims to reduce production costs while maintaining high output. AI‑generated content allows rapid creation of visual and narrative elements. The company expects the new format to attract both advertisers and viewers. Industry observers note the shift could influence broader Indian media production. JioStar will roll out the first AI‑driven series later this year.