JioHotstar expands Magnite partnership for programmatic ads

JioHotstar, the Indian streaming service, is widening its partnership with ad‑tech company Magnite. The expansion targets programmatic advertising across JioHotstar’s video inventory. Magnite will supply its automated buying platform to enable real‑time ad transactions. The collaboration is intended to improve ad‑sale efficiency for the streamer. Advertisers will gain access to JioHotstar’s audience through automated bidding. The move builds on the existing relationship between the two firms. The partnership rollout is planned to commence in the near term. The announcement was reported by Indian Broadcasting World.