Instagram Launches Global ‘Plus’ Subscription Service

Instagram announced the worldwide rollout of its new ‘Plus’ subscription tier. The premium offering is being launched on the same day globally. ‘Plus’ provides subscribers with additional features beyond the free app. NDTV Profit reported that the service targets power users and creators. The subscription is part of Instagram’s effort to diversify revenue. Users can opt in to access the enhanced functionalities. The move reflects broader trends of social platforms monetizing premium services. Analysts will monitor subscriber uptake and its impact on Instagram’s business model.