India's global image shifts from 'snake charmers' to 'mouse charmers' since Nehru to Modi

MSN explores how India’s international reputation has changed over decades. During Jawaharlal Nehru’s tenure, the country was often dubbed “snake charmers.” The label reflected Cold‑War era stereotypes of Indian culture. In recent years, under Narendra Modi, India is described as “mouse charmers.” The new nickname references the country’s growing tech and gaming sector. The shift signals India’s evolving soft‑power and economic ambitions. Analysts note the rebranding influences foreign investment perceptions. The article traces the narrative from Nehru’s era to Modi’s leadership.