IMAA expands with 35 deals, giving indie agencies AI and live‑commerce tools

IMAA announced the completion of 35 acquisition deals. The deals are intended to strengthen its service portfolio. Indie advertising agencies gain access to AI capabilities. They also receive live‑commerce firepower through the acquisitions. The expansion was reported by Mediaweek. The strategy reflects a push toward technology‑driven marketing. It may reshape how smaller agencies compete in the market. The moves signal IMAA’s aggressive growth plan.