Hoppn launches Shop by Color search technology for Shopify merchants

Hoppn announced that its Shop by Color search technology is now accessible to merchants on Shopify. The feature enables shoppers to find products using visual color cues. Merchants can integrate the tool into their online stores. The solution leverages image recognition to match colors. Hoppn aims to improve discovery and conversion rates. The rollout is part of Hoppn's effort to expand its e‑commerce offerings. Shopify merchants can activate the feature through the app marketplace. No pricing details were provided in the announcement.