Hisense opens Middle East and Africa hub in Dubai Internet City

Hisense announced the opening of a new regional hub in Dubai Internet City. The facility will serve markets across the Middle East and Africa. The hub consolidates sales, support and logistics operations. Hisense aims to strengthen its presence in the region. The move follows growing demand for its consumer electronics. Dubai Internet City provides a strategic location for regional growth. The company expects the hub to boost customer service and market reach. Industry observers will watch how the expansion impacts competition.