Hasbro unveils Sixth Wall AI Studio and teams with ElevenLabs on character licensing

Hasbro announced the creation of a new AI development unit called Sixth Wall AI Studio. The studio is intended to explore artificial‑intelligence applications for the company's brands. At the same time, Hasbro revealed a partnership with ElevenLabs. The collaboration will focus on using ElevenLabs' technology for character licensing. This move aims to modernize how Hasbro manages and monetizes its iconic characters. By combining AI tools with licensing, Hasbro hopes to create new revenue streams. The partnership reflects a broader trend of entertainment firms adopting AI solutions. Industry observers will watch how the AI studio and licensing deal impact Hasbro's product pipeline.