Google Trials AI Search Opt-Out as Publishers Face Zero-Click Challenges

Google is testing an opt-out option for its AI Search feature. The trial responds to publisher concerns over zero-click results. Publishers have been battling reduced traffic from direct answers. The initiative allows sites to disable AI-generated snippets. Business Standard reports on the ongoing experiment. The move could reshape how search results are displayed. Stakeholders are watching the impact on user engagement. Future updates may determine broader implementation.