Freedom Fuel stations offering $3.47 gasoline linked to NFL coach and commodities trader

Freedom Fuel stations advertised gasoline at $3.47 per gallon. The price was promoted as a tribute to the 47th president of the United States. The stations are linked to an NFL coach and a commodities trader. The coach and trader are associated with the discounted gasoline offering. The promotion ran into the July Fourth holiday weekend. The pricing scheme attracted attention due to its unusually low cost. No official explanation has been provided for the discount. Observers note the unusual connection between sports, finance and political symbolism.