Foodstuffs rolls out facial recognition technology in its fourth Christchurch supermarket

New Zealand retailer Foodstuffs has introduced facial recognition at another location. The technology is now active in its fourth supermarket in Christchurch. Shoppers’ faces are scanned to enable faster checkout and personalized services. The rollout follows earlier trials in other stores across the chain. Foodstuffs says the system improves efficiency and customer experience. Privacy advocates have raised concerns about data handling and consent. The company asserts that facial data is stored securely and used only for store operations. The expansion will be watched for its impact on retail practices in the region.