Filipino virtual assistants power LinkedIn’s large‑scale thought‑leadership content operation

A Rest of World investigation examined LinkedIn’s content ecosystem. It found that many “thought‑leadership” posts are produced by Filipino virtual assistants. These assistants draft, edit, and schedule articles on behalf of LinkedIn users. The practice enables a high volume of content that appears as personal insight. Users often remain unaware of the outsourced nature of the posts. The assistants are coordinated through remote teams that specialize in content creation. The model raises questions about authenticity and platform policy. LinkedIn has not publicly commented on the findings.