FIFA selects Salesforce to manage operations and fan engagement for 2026 and 2027 World Cups

FIFA announced a partnership with Salesforce. The agreement aims to power tournament operations. It also targets fan engagement initiatives. The collaboration will span the 2026 World Cup. It will continue for the 2027 World Cup edition. Salesforce will supply cloud‑based tools for event management. The tools are expected to streamline logistics and communications. The move reflects FIFA’s push for digital transformation in its flagship events.