Fello and Toast launch event-ready commerce solution

Fello and Toast have partnered to launch an event‑ready commerce platform. The solution integrates point‑of‑sale and online ordering features. It is designed to help merchants manage sales during live events. The product leverages existing infrastructure from both companies. Businesses can process transactions and track inventory in real time. Markets.businessinsider.com reports the platform targets small to medium retailers. The collaboration aims to streamline event commerce operations. Users will gain access to analytics and customer engagement tools.