EU Warns Meta of Fines Over Autoplay and Infinite Scroll Features

The European Union has warned Meta of possible fines for certain UI features. The directive focuses on autoplay video and infinite scrolling mechanisms. Regulators argue these features may violate consumer‑protection rules. Meta is required to disable or modify the features to comply. Non‑compliance could trigger substantial monetary penalties. The EU's stance reflects broader scrutiny of digital platform practices. Meta has previously faced enforcement actions related to user experience. The company is expected to respond with technical adjustments or appeals.