DS Group partners with Ben’s Cookies to launch the brand in India

DS Group has secured an exclusive partnership with Ben’s Cookies. The British brand is known for its iconic soft‑serve cookies. The agreement will bring Ben’s Cookies products to the Indian market. DS Group will handle distribution and local marketing efforts. The partnership aims to tap into India’s growing premium snack segment. Both companies expect the collaboration to boost brand visibility. Initial rollout plans target major metropolitan retail locations. Market response will guide the pace of further expansion.