Dell plans partner program overhaul focusing on AI, rewards and simplified selling

Dell revealed that its partner program will undergo a major refresh. The updated structure will put artificial intelligence solutions at its core. Dell said the changes aim to provide higher rewards for participating partners. The company also intends to simplify the selling process for its partners. The overhaul is designed to align partner incentives with emerging market demand. Dell expects the new program to boost partner engagement and revenue. Details on the rollout schedule were not disclosed. The announcement was reported by ChannelE2E.