Costco Acknowledges Deployment of Tracking Technology in Stores

Costco has confirmed that it uses tracking technology within its retail locations. The technology monitors shopper movements to gather data. Company representatives said the system helps improve store operations. The disclosure came after public speculation about surveillance practices. Costco emphasized that the data collection is intended for operational insights. No personal identifying information is shared with third parties. Privacy advocates have raised concerns about the extent of monitoring. The retailer says it will continue to evaluate the technology’s impact on customers.