Brussels media events turn into pay‑to‑play lobbying arena

In Brussels, media‑sponsored events are increasingly used for lobbying. Euractiv reports that these gatherings have become a pay‑to‑play model. Companies and interest groups pay to host or attend the events. The practice blurs the line between journalism and political influence. Participants seek direct access to EU policymakers. Critics argue the trend undermines transparency in lobbying. Regulators are being urged to examine the financial flows. The development signals a shift in how advocacy is conducted in the EU capital.